RON AXTELL Sr. Partner Ron Axtell brings over 30 years of Organizational Design and Development Experience to the Whitewater Team. Ron, a Ph. D. in Instructional Psychology, is President of Corporate Systems Design (CSD) in Sandy Utah. CSD was designed to enrich lives by creating self-designing, high-performing organizations. He has consulted on dozens of some of the most successful corporate system design and redesign projects in the country. Through his CSD Workshop , thousands or executives and internal change agents from hundreds of corporations in have been trained in the principles and methodology of dramatic System Design and Change. Ron is also the author of The Corporate Systems Design Handbook: A systems design approach to focus, align, and implement reinvented, redesigned, process-centered, high-performance, visionary, learning organizations. Ron began his career with Courseware as an Instructional designer and manager conducting full-scale instructional design and development projects in a wide range of content and media. Courseware designed the training systems for the astronauts of the Space Shuttle for NASA. He joined the Faculty of National University in 1982 to design and teach the Instructional Analysis (Task Analysis and Development of Learning Objectives IT 630) course of the Masters of Science in Education Degree with elective emphasis in Instructional Technology. In 1985 he founded the OSD Alliance, Inc. in Salt Lake City, Utah. Organizational Systems Design (OSD) was founded to amalgamate Strategic Management, Total Quality Management, and Organization Design / Redesign models and methodologies in order to design high-performance organizations more effectively and efficiently. Ron consulted on full-scale organization design / redesign of dozens of manufacturing and service companies; consulted with top leadership to create strategic organizational architecture to identify and prioritize redesign needs of their corporations; and trained and certified internal change agents to help companies internalize the capability for corporate redesign / transformation. Ron designed and delivered the IBM NAD Business Process Management workshop to hundreds of Quality Managers throughout IBM. Developed and delivered in-house and quarterly public workshop entitled -- The OSD Workshop; Delivered The OSD Advanced Course in-house and publicly. Ron and the OSD Alliance sponsored the annual Conference of Organizational Systems Designers for corporate organization designers held in Washington, D.C. for seven years featuring the foremost theorists, authors, practitioners, organizations, and consultants in the industry. Attended by thousands of executives and internal change agents from the U.S. and Europe. A partial list of Ron’s Clients include: Alcatel, Alcoa, Allied Signal, American Express, American Transtech, Arco, AT&T, Bell Helicopter, Bon Secour Health Systems, City of Lake Forrest, Colgate, Corning, Eli Lilly, FMC Wellhead, Forensic Technology, General Dynamics, Hills Pet Products, IBM, Intel, James River, Lucent Wireless Technologies, 3M, Merck, Nationwide, Pacific Bell, PacifiCare Health Systems, Thomas Nelson Publishing (London), Thomasville Furniture, UNUM, U.S. Air Force, Washington Water Power, Waukesha Hospital.